Modinity Group

At Modinity Group, I had the opportunity to manage digital marketing and e-commerce initiatives across several fashion and beauty brands: Buttonscarves Beauty, Buttonscarves Malaysia, Benang Jarum, and Zyta Delia.

My biggest achievement was in October 2023, when I led a performance campaign that successfully hit 100% of the monthly sales target with an outstanding ROAS of 20+. Beyond paid advertising, I collaborated closely with the Merchandiser team to ensure campaign consistency on Shopee, supported the Live Commerce team to maximize conversion during streaming sessions, and partnered with the Design team to create compelling website concepts—particularly for Benang Jarum.

This experience sharpened my ability to not just execute high-performing campaigns, but to connect marketing, design, and commerce into one seamless customer journey.

Lexus

This chart highlights my performance in September 2023, where I successfully drove 3,289 new followers and 342 qualified leads on Instagram—achieving 153% and 172% of the targets respectively.

This campaign was part of a broader initiative that helped me achieve 100% of all monthly sales targets in 2023, with strong ROAS and conversion metrics.

Following this success, Lexus extended my engagement to continue supporting their digital campaigns, reinforcing client satisfaction and the long-term impact of my work.

Mine. Perfume

At Mine. Perfumery, I led the end-to-end strategy and execution of e-commerce growth across Shopee, TikTok Shop, Lazada, Blibli, and owned media. My scope included performance marketing, KOL campaigns, TikTok content planning, affiliate marketing, and livestream optimization—resulting in a 25% monthly sales increase and consistent ROAS of 10. In December 2024, we achieved 100% of our monthly sales target.

Beyond campaign execution, I also took charge of website operations for our sister brands. I personally built and launched Artisanan.com using WordPress, ensuring a seamless user experience while maintaining premium brand positioning. I also managed marketing strategy alignment for Ambiscent.co, collaborating with cross-functional teams to unify digital presence across all brands.

Fluent in WordPress, Shopify, Wix, and other website builders, I bring both strategic marketing and technical agility—delivering integrated digital ecosystems that convert and grow.

I’m Ready—Are You?

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